Inside Cable Newser

NBCAugust 27, 2007 6:48 pm

The Kansas City Star’s Aaron Barnhart pans Keith Olbermann’s performance on Countdown last night…

In a phoner with reporters last week, Keith Olbermann promised that his special network version of “Countdown,” which aired last night, would not be any different that any “Countdown” he does for MSNBC. But that wasn’t true. My guess is that someone at NBC convinced Olbermann that for his first appearance as a newsman on the network it would be a good idea to take his hard-edged, hard-headed approach to “Countdown” and, well, soften it up a bit.

KO is a smart guy, but that was not a smart move.

I understand that audiences might be unfamiliar with Olbermann’s program, and could find the full-spectrum, serious-to-silly coverage that is “Countdown’s” specialty a tad disconcerting. But I felt it was unwise and, ultimately, condescending to bring on both Mo Rocca and the guy who hosts “The Soup” for separate segments. This on a night when KO was already altering his program to include a cold open (explaining to network viewers expecting to see Chris Hansen shaking down Internet sex fiends what they were about to see instead) and a football segment at the end, leading into NBC’s “Football Night in America,” on which Olbermann now also toils.

MSNBC 6:46 pm

MSNBC announced that its Super Tuesday political coverage will air tomorrow to coincide with the Livestrong Presidential Cancer Forum Chris Matthews is co-moderating… MSNBC’s “Super Tuesday” returns tomorrow, Aug. 28, with non-stop, all-day political news and analysis. Coverage will begin at 9 a.m. (ET) and will include highlights of the first-ever Livestrong® Presidential Cancer Forum. Chris Matthews, MSNBC’s election anchor and host of “Hardball with Chris Matthews,” will serve as co-moderator of the Livestrong Forum along with seven-time Tour de France champion Lance Armstrong. Presidential hopefuls will gather today and tomorrow in Cedar Rapids, Iowa to discuss how best to fight cancer. Democratic participants include Sen. Hillary Clinton, Sen. John Edwards, Rep. Dennis Kucinich and Gov. Bill Richardson. Republican participants are Sen. Sam Brownback and Gov. Mike Huckabee. MSNBC “Super Tuesday” anchors will include NBC Washington Bureau Chief and moderator of “Meet the Press” Tim Russert, “Today” co-host Natalie Morales, MSNBC’s Joe Scarborough, Tucker Carlson, Chris Jansing, Tamron Hall, Contessa Brewer and “Hardball” correspondent David Shuster. Tomorrow’s “Super Tuesday” will conclude with a special “Hardball” live from Cedar Rapids at 5 p.m. ET. MSNBC announced earlier that as part of its Decision 2008 election coverage, that it will delve into key topics every other Tuesday until Election Day, bringing viewers a better understanding and appreciation for the news events that will affect their lives. Full coverage from the day will be available at www.politics.msnbc.com, the Web’s premiere destination for political news, analysis and video. Powered by NBC News and National Journal, www.politics.msnbc.com will feature the best on-demand video from the day’s coverage, as well as original reporting, news, commentary, live blog updates, on-the-scene observations and in-depth, Web-exclusive examination from leading political analysts. Tammy Haddad is Vice President, Washington of MSNBC. Susan Sullivan is Vice President, Daytime Programming of MSNBC. Bill Wolff is Vice President, Primetime Programming of MSNBC. Dan Abrams is General Manager of MSNBC.

CNN 6:44 pm

Reggie Aqui has joined the CNN.com anchor team, it was announced today by Sandy Malcolm, executive producer of CNN.com video. As a CNN.com anchor, Aqui will guide users through news reports and breaking news coverage on the site’s live video service and will anchor “Now in the News,” a fast-paced hourly Web- and wireless-exclusive news update. He will also provide updates on CNN/U.S. and Headline News about the most popular stories on CNN.com.

“As the most popular gateway to news on the Web, CNN.com stands as the only news site offering multiple live video streams as well as full-time anchors,” Malcolm said. “The addition of Reggie helps us to continue to grow a well-rounded team of journalists for CNN.com, enabling us to give our users the news they want, how they want it and when they want it.”

Aqui began his career as a reporter in 1998 with WKYT-TV in Lexington, Ky. In 1999, he began a six-year stint in Wisconsin, reporting and anchoring first for WLUK-TV in Green Bay and then for WDJT-TV in Milwaukee. Aqui later reported for KHOU-TV in Houston, where he documented the personal struggles of hundreds of thousands of New Orleans residents during their evacuation and relocation in the aftermath of Hurricane Katrina. When Hurricane Rita hit the Texas Coast, he reported from Galveston during one of the largest evacuations in U.S. history. Before moving to Atlanta, Aqui worked as a freelance correspondent for CNN in Chicago.

Aqui obtained his bachelor’s degree in journalism from the Medill School of Journalism at Northwestern University.

NBC 6:40 pm

Zap 2 it.com notes that Countdown came in thirdlast night…

CBS dominated the 7 p.m. hour with “60 Minutes,” 6.0/12. A repeat of “America’s Funniest Home Videos,” 3.8/7, put ABC in second. NBC aired a special edition of MSNBC’s “Countdown with Keith Olbermann,” scoring a 2.7/5. FOX got a 2.2/4 from “Are You Smarter Than a Fifth Grader?,” and The CW trailed with a “Smallville” rerun.

Keep in mind that Countdown didn’t air at the same time slot in each timezone unlike 60 Minutes. It aired at 10pm on the West Coast and wasn’t up against 60 Minutes. Do the ratings take that into account? I don’t know.

MSNBC 6:39 pm

Michael Vick’s first comments since pleading guilty to dogfighting charges could not have come at a worse time for MSNBC. The cable network is covering the two-day Livestrong Presidential Cancer Forum headlined by Lance Armstrong. At 11:34amET Chris Matthews and Armstrong were in the middle of questioning Sen. Hillary Clinton, when Vick appeared.

CNN and FNC took Vick’s comments live which included "dogfighting is a terrible thing and I reject it." Vick accepted "responsibility for his actions" and he also found relgion. "Through the situation I found Jesus."

Back to the coverage, and this question: would MSNBC have stayed with the forum if former Sen. Mike Gravel, and not the Democratic front-runner, were the candidate being questioned?

>Update: At NoonET MSNBC is replaying the Vick apology.

NBC 6:38 pm

A tipster tells us NBC senior broadcast producer Amy Chiaro is moving off weekends to a weekday Today gig. Chiaro has been acting EP of Weekend Today for the last nine months. She’ll now be a senior broadcast producer for Today. Get your resumes to 30 rock!

CBS 6:37 pm

CBS announced this morning that NBC News Capitol Hill correspondent Chip Reid is joining CBS News in the same capacity. Also, current Capitol Hill reporter Sharyl Attkisson becomes an investigative correspondent for the net. CBS says Attkisson will focus "on government spending and taxpayer issues."

Said CBS News & Sports president Sean McManus about Reid: "Chip’s experience is deep and broad, and his journalism is first-rate." Reid joins CBS next Tuesday.

Interestingly, in late 2002 NBC’s longtime Capitol Hill correspondent Lisa Myers moved to the investigative beat and Reid eventually became Capitol Hill correspondent.

CNBC 6:36 pm

Big Head D.C. is reporting that CNBC has hired a headhunter for the Vice President of the network’s Public Relations department…

CNN 6:35 pm

Henry Blodget in the Silicon Valley Insider looks at CNBC’s new website (and manages to work in a shot at Jim Cramer, natch)…

What is really killing CNBC online is the inability to stream every show live. Most executives (though not all) don’t want or aren’t allowed to have flat-screen TVs hanging in their offices, and the ones on Wall Street trading floors are just eye-candy. If CNBC were streamed online, however, just about every Wall Street executive would sneak an occasional peak, and some would keep a window permanently open on their screens.

What is preventing this obvious killer app? Most likely fear of cannibalization, combined with the network’s agreements with cable companies. The cannibalization concern could be neutralized if CNBC charged, say, $5 a month for more than, say, 5 minutes a week: Those who could rationalize this modest subscription as a “work-related expense” would pay it. So it’s probably the cable companies.

CNBC 6:34 pm

Henry Blodget in the Silicon Valley Insider looks at CNBC’s new website (and manages to work in a shot at Jim Cramer, natch)…

What is really killing CNBC online is the inability to stream every show live. Most executives (though not all) don’t want or aren’t allowed to have flat-screen TVs hanging in their offices, and the ones on Wall Street trading floors are just eye-candy. If CNBC were streamed online, however, just about every Wall Street executive would sneak an occasional peak, and some would keep a window permanently open on their screens.

What is preventing this obvious killer app? Most likely fear of cannibalization, combined with the network’s agreements with cable companies. The cannibalization concern could be neutralized if CNBC charged, say, $5 a month for more than, say, 5 minutes a week: Those who could rationalize this modest subscription as a “work-related expense” would pay it. So it’s probably the cable companies.